KOTI 한국교통연구원

1. 연구의 목적

본 연구는 전자상거래 폭증, 옴니채널, 전자 물류마켓 확대, 공유경제 기반 비즈니스 확장 등 실시간으로 변화하는 물류체계에 발 빠른 정보를 제공하고, 정보 공유기반 신규 물류 서비스사업 창출과 물류경쟁력 강화를 위한 이용자 니즈에 부합하는 빅데이터 구축 및 활용방안을 제시한다. 물류 빅데이터 활용에 대한 연구는 해외에서는 다수의 연구가 출현하고 있으며 국내에서는 일부 대기업 중심으로 마케팅 전략 수립, 수요예측, 신규 비즈니스 모델 개발 등을 중심으로 발표되고 있으나 공공 데이터 등의 활용에 대한 연구가 전무한 실정이다.

제1장 서 론 ·························································································1
제1절 연구의 배경 및 필요성 ·························································1
제2절 연구의 목적 및 방법 ·····························································5
제3절 기존 및 타 연구와의 차별성 ················································9
제2장 물류 빅데이터 특성과 활용전망 ·············································10
제1절 빅데이터 특성과 정의 ·························································10
제2절 국내외 빅데이터 시장·정책 동향 ·······································16
제3절 물류 빅데이터 SWOT 분석 및 활용 전망 ·······················25
제3장 물류 빅데이터 현황 및 활용사례 분석 ···································32
제1절 국내외 물류관련 통계 및 빅데이터 구축 동향 ·················32
제2절 국내외 물류 빅데이터 활용 사례 분석 ·····························73
제3절 물류 통계 및 빅데이터 활용 문제점 및 개선방향 ···········90
제4장 물류 빅데이터 품질진단 및 실증분석 ·····································96
제1절 물류 빅데이터 원천자료 수집․대상․활용정보 ···············97
제2절 물류부문 빅데이터 품질진단 ··········································102
제3절 물류 빅데이터 교차 활용 실증분석 ·································124
제5장 물류 빅데이터 활용 정책지원 체계 구축 ·····························137
제1절 물류 빅데이터 활용 사업·정책 및 연계방안 ··················137
제2절 물류 빅데이터 정책·산업 지표 및 통계 활용방안 ·········158
제3절 물류 빅데이터 공유 시스템 구축방안 ·····························176
제6장 결론 및 정책제언 ··································································183
제1절 결론 ····················································································183
제2절 정책제언 ·············································································185